Perfect Home Living (2014)

Perfect Home Living is a sarcastic take on mass produced catalogues found all around western societies.

The project was conceived with the observation on how reality can vary significantly from our expectations, and how the marketing industry makes use of such expectations to promote and sell their products. Extensive research into home catalogues was carried out, in order to be able to compose and produce work that mimics such products.

Additionally, the final presentation of the work, which included a banner, a stand and 500 copies of the catalogue, aimed to fool the viewer into thinking that the work is just any another catalogue.